How to Use Our Online Course Revenue Calculator

Not all email lists convert the same and the “2% rule” you often hear online is actually a conservative baseline, not a ceiling.
Here’s what industry data shows:

• Cold or barely-engaged lists: often 0.5%–1%

• Warm, well-nurtured lists: typically 2%–3%

• Highly aligned, trust-based lists (your best students/followers): can reach 4%–5%+

So when you use the calculator below, try running your numbers at 2%, 3%, and 5% to see the range of possibilities.
It will give you a much more realistic sense of what’s achievable when your course, messaging and audience are well aligned.

Use the calculator below to play with your own income goal, course price, email list size and conversion rate. Try three scenarios: a realistic goal, a stretch goal, and a “wild dream” goal – and see what each one needs in terms of monthly sales.

This is where the penny drops for most people.