Your Course Isn’t Competing. It’s Connecting. Here’s Why That Matters More Than Ever.

“Who needs another course like yours?”
That’s not your audience talking.
That’s your inner critic rehearsing a fear-based pitch.
Here’s what most people miss:
There’s no such thing as a saturated market, only unexpressed voices.
People don’t buy more information.
They buy perspective.
They buy energy.
They buy the feeling of “This person gets me.”
And if you think that sounds wishy-washy, let me be blunt:
We’ve helped launch courses in various niches, including parenting, mindset, finance, business coaching, fashion, health and wellness, and every single one has stood out…
Not because they were unique.
But because they were deeply human.
Let’s get real:
Someone is scrolling LinkedIn right now, thinking:
“I’ve heard all this before… but this person? This one feels different.”
That’s the power of showing up with your voice, not just the “right” one.
So what works?
- Tell the story behind your framework.
- Share the “before it all made sense” version of you
- Speak to the silent doubts your people carry
- Let them feel you before they follow you
This builds trust before the sale.
And loyalty before the launch.
Because when someone finally feels seen…
They stop scrolling.
You don’t need to be louder.
You need to be clearer.
You need to be felt.
“You’re not too late. You’re just too quiet.”
Justin Welsh
So, if your course idea is brewing quietly in the background because “everyone’s already doing this,” consider this your nudge to hit “go.”
Your market isn’t bored.
They’re waiting for your version.
If this resonates with you, please let me know. Or drop into my DMs, we are happy to talk it out.
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