Have you ever had one of those moments working on your laptop or computer when you’re struggling with something and a colleague or friend, perhaps even one of your children comes along and shows you how to overcome the challenge you're having?
They make it look so easy don't they?
Or perhaps you’ve been on an IT course being taught how to use some software and the trainer shows you a really neat trick. Then suddenly, in that moment, you realise you’ve been wasting time to do something the wrong way, the slow way, the inefficient way....for years?
We’ve all had those moments I’m sure.
They’re when the 'penny drops' and it’s as if a veil has been lifted and suddenly you can see clearly how to do something. The origins of this phrase are thought to have come from the days when people would put coins into a slot machine to retrieve an item or get the machine to work in some way.
From time to time the coin would get stuck and someone would wait for the penny to drop for the machine to work. When the coin did drop, the phone or toy dispenser or another mechanism would come to life giving the attendant and expectant customer their product or service. They suddenly got what they needed when the penny dropped.
That’s what happens too when subject ‘experts’ share their know how. Suddenly the penny drops for the people they help and the recipients experience a moment of revelation.
These are empowering moments.
We instantly feel liberated, confident and excited about the newfound capabilities we have when we learn something new that will clearly make a difference.
I’ve had this happen to me many times, especially when learning new software. I'm not the most tech-savvy of people :)
But it’s also happened to me in less technical areas of my personal development too. For example when learning how to lead and manage others, or when understanding basic business finance. And it always happens when learning how to use my latest phone!
Now I know I’m not alone in this. Everyone has struggles, challenges, shortfalls and limitations in both their personal and professional arenas. As I sit here tapping the keys on my laptop to tease out the words you’re reading, somebody somewhere is struggling with an issue that they repeatedly come up against.
"If only they had someone on hand they could turn to. A sort of resident expert to help them overcome that issue."
You could easily be such an expert.
Let’s take an example.
Clara is a 28-year-old shoe designer that graduated with a first class honors in Fashion and Accessory Design, 5 years ago. Since leaving university she has been working for a shoe manufacturer.
She creates her designs by hand drawing them first and then transferring them to a digital format using Adobe llustrator. However, this transition from hand-drawn to digital hasn’t come easy to her and she struggles to work efficiently.
Her work is meticulous but sloooow. She knows she has to learn how to work faster which means having to work digitally from the beginning. But she faces a big challenge. She finds the Adobe courses on offer too generic. And what she can learn from YouTube tutorials is limited as these amateur productions are only useful for graphic artists and website designers.
If only she had access to a resident expert who could teach her what she needs to know in Adobe Illustrator but using specific shoe design examples and shortcuts. If only she could find a suitable fashion expert that has already mastered the software AND comes from a shoe design background. Clara says that she would gladly pay a premium for such training.
Now you might be thinking that you can not help people such as Clara. After all, perhaps shoe design and Adobe Illustrator isn’t your field of expertise? I understand that. But you’re missing the point.
There are tens of thousands, if not hundreds of thousands of people that you can serve with your knowledge, experience, and expertise. In a global marketplace that you can reach thanks to the Internet, people will pay to have the difficulties in their lives removed.
Think about it for a moment and consider some of your own challenges, issues or difficulties.
Identify your biggest challenge of all, either professionally or personally (not work related). Write down all the effects and the consequences of this challenge being in your life.
Oh, you don't have issues and challenges? Explore the issues in your relationships, teams, boss, suppliers, clients, with software, equipment? What about issues related to increasing sales, reducing costs, hiring talent, disciplining employees, getting motivated etc. We all have challenges.
OK. You've found one. Now...
There’s a price, right?
Let’s take Clara’s issues as an example. The effect of her lack of skill in using Adobe Illustrator means the following:
And so it goes on.
Clara would dearly love the help from an expert. If only she could find one.
As it happens we are launching a course called "How to Master Adobe Illustrator to Create Professional Shoe Designs" which has been developed by Marianne Centner (MA) an expert in shoe design and who teaches shoe designers how to make the shift from hand drawn to digital designing. She works specifically with shoe designers.
Let's take stock for a moment.
Isn't it true that you have a set of skills, a lifetime of experience and wisdom forged in the fire of everyday life in the fashion industry or fashion education?
Aren't there areas that you have mastered? Issues you know how to resolve? Challenges you have overcome and could teach and coach others how to do too?
Most likely you under estimate these skills and how they can transform the lives of others and be used to generate extra income for yourself too.
Clara will take Marianne’s course and will happily pay to have the issues I mentioned above eliminated from her life. You see Clara doesn’t just want to learn how to use Adobe she wants the pain points taken away as much as she wants the benefits it can bring.
And for Clara and people like her, the most expedient way to learn is online. She can chose to take a course when it suits her. She doesn’t want a one or two day course away from her workplace because that will only add to her time pressures.
Everything starts with planning. WIthout adequate planning your execution will be messy, costly and the final results in effective and fail to deliver adequate results.
We want to support you in joining the online fashion education revolution.
That’s why we are currently offering you the chance to learn about planning your own short online course. Enroll on our course How to PLAN Your Online Fashion Course Effectively and get immediate access.
We regard it as the essential short course for people setting out to create and sell their own online fashion course and reach the Clara's of the fashion world regardless of your subject.
It covers everything you need to know to plan your course effectively. It applies to anyone one with fashion subject expertise because there is a drastic shortage of professional online fashion courses taught by fashion professionals
Creating online fashion courses can be very rewarding both financially and for the intrinsic feeling of value as you serve your students. But success is not achieved in a haphazard fashion.
Take this course and guarantee you start effectively and avoid overwhelm and costly mistakes.
Teaching online doesn’t mean building lengthy courses that entail weeks of work for the learner or for you in developing it.
An effective online course could last just 30 minutes. That could be enough to resolve an issue that someone has been struggling with for ages.
And you don’t need to be a whizz with technology either. In fact if you were to host your course with us at The Fashion Student Hub, our market place for online fashion courses.
All you need to do is supply your content and we do all the technical stuff to get it hosted, published and ready for students to buy your course. You can supply your content either as slide presentations, Word documents or videos. All the content management aspects are managed by us.
When you host your courses at The Fashion Student Hub you can earn up to 70% of the revenue share from sales of your courses too. With no setup costs, no admin fees and no software to learn. It's the least expensive way to get your courses online.
So join the fashion education revolution today and start planning your first course. Get immediate access to your course.
Cheryl Gregory is the Founder of The Fashion Student Hub, a marketplace for selling online fashion courses, and We Teach Fashion teaching fashion subject experts how to create and promote their own online courses, generate revenue and serve the growing need for online education in the fashion sector.
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