I frequently get asked what other knowledge type products can people with fashion experience make money from online?
It seems that not everyone wants to create an online course just yet but they DO want to monetise their expertise one way or another.
They can see the potential for selling their fashion expertise and knowledge within products. Whilst they work in fashion during the day, their online products can be sold 24/7. That's a bit of a no-brainer.
Back to that question then.
What knowledge type products can people with fashion experience make money from online?
Let's take a look and explore the potential as there's more than you'd think.
First, you have the key ones such as:
For many years since first being published in a Harvard Business Review, it's a generally accepted rule that loyal customers buy more, purchase more often, cost you less to do business with, stay with you longer and are more likely to recommend you to others. So winning and keeping customers is vital to ensure the long-term success of any business.
There are many strategies to build customer loyalty such as building a winning culture in your organisation which I wrote about previously in this post.
You can also educate your customers to help them through the various stages of using your product or service. Offering free online courses are a great way to do this.
Software companies are usually very good at supporting their customers in this way. They know that the more educated their users are the fewer support calls they'll get, the happier the customer is and the fewer complains they'll receive.
The smart consumer will opt to buy from the company that’s...