If you’ve been following my posts for some time you’ll see this isn’t written in my usual style. It’s closer to a diary entry, but I wanted to share it with you because…well…I’ve got a message.
At the end, I’ll have something that will help you get started in the challenge this post refers to. But only if you read all the way. It’s two minutes of your time, so two minutes well spent I believe.
There is a Chinese(?) proverb that goes
“When the student is ready, the teacher will appear.”
Well, the world’s students are ready and waiting. They’re pacing up and down their homes, workplaces, hallways, bedrooms and studies. They’re joining social media platforms in the millions, groups aplenty hashtagging their needs in tweets and posts asking for help one way or the other.
But as teachers, you’re not very good at making yourselves seen let alone heard.
They can’t find you...
The fashion industry is going through enormous change and many argue it's just not prepared for it. For a sector that is so creative, redesigning itself shouldn't be a problem. Right? But those institutions that prepare the next generation of designers, pattern cutters, marketeers and fashion leaders etc simply will not be able to cope with the scale of the changes required and the need for almost instant training and educational input. It has to come from the industry as a whole.
A generation of employees is coming through that wants instant everything as technology delivers it in the palm of their hands with tablets and even smarter phones.
Accessing learning material has never been easier if you can find it. Benjamin Vedrenne-Cloquet, Co-Founder, EdTechXGlobal says however that "only 2% of education is focussed on digital", so there is a massive opportunity for individual subject experts to step into the learning arena and fill the gap.
Using fashion universities and...
Blow it!. I never hit the Save button. This post was going so well, I popped out to run some errands thinking I had clicked Save but came back to my laptop that had powered off and not saved the doc. (Note to self, use Ctrl + S without thinking. Better still put on auto backup.)
Anyway, this post has now been resurrected by starting afresh but with the message still crisp and top of my mind. It's based on my experiences of running a training business for over two decades and having trained thousands of people pass through our courses. It goes like this:
Focus on what the student wants, not on what you want. Then go the extra mile when you deliver it.
It's easy to think that we only need to do what we have been asked to do but what really get's you noticed is when you go the extra mile and deliver beyond expectations. That's when you get excellent reviews and students giving recommendations about what you offer to their friends and family.
The worst thing you can do is to decide upon a course to teach without knowing if anyone really cares about that topic. As teachers of fashion, we need to be confident that what we have in mind is actually going to be relevant and needed by students.
So how do we do that? Where do we look for our students? How do we figure out what it is they are struggling with?
Well read on and find out the answer to these questions and more as well as how to access our free fashion subject research tool.
When I was a kid growing up in a sleepy Cotswold village in the UK, I'd often hang out at the local playground or rec (a rec is the local playing field and recreation area for the community.) Or sometimes at a friend's house to play our latest records, which were vinyl by the way.
Wherever it was, hanging around with friends and with people who I had something in common with meant that conversations were had. We chatted about all manner of things from the problems we faced with...